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皮带
案例简介：商誉和广告委员会推出了新的公共服务广告，通过展示捐赠旧衣服和家用物品与当地社区创造就业之间的直接联系，鼓励捐赠商誉。由领先的广告机构 VML 创建的公益广告，新的以英语和西班牙语数字为重点的 PSA 活动隐喻地描述了捐赠物品中可以找到的许多工作。这些图像显示了行动中的微型雕像，以及真人大小的捐赠物品，这些物品可以带来工作培训和安置机会。所有的公益广告都以标语 “捐赠东西” 结束。创造就业机会。“并引导观众访问 Goodwill.org，找到他们最近的善意捐赠中心。
皮带
案例简介：Goodwill and the Ad Council have launched new public service advertisements (PSAs) that encourage donations to Goodwill by showing the direct link between the donation of used clothing and household items to job creation in local communities. Created pro bono by leading ad agency VML, the new English- and Spanish-language digital-focused PSA campaign metaphorically depicts the many jobs that can be found in donated objects. The imagery shows miniature figurines in action, performing a variety of skilled jobs, alongside life-size donated objects that can lead to job training and placement opportunities. All PSAs conclude with the tagline, “Donate Stuff. Create Jobs.” and direct audiences to visit Goodwill.org to find their nearest Goodwill donation center.
Belt
案例简介：商誉和广告委员会推出了新的公共服务广告，通过展示捐赠旧衣服和家用物品与当地社区创造就业之间的直接联系，鼓励捐赠商誉。由领先的广告机构 VML 创建的公益广告，新的以英语和西班牙语数字为重点的 PSA 活动隐喻地描述了捐赠物品中可以找到的许多工作。这些图像显示了行动中的微型雕像，以及真人大小的捐赠物品，这些物品可以带来工作培训和安置机会。所有的公益广告都以标语 “捐赠东西” 结束。创造就业机会。“并引导观众访问 Goodwill.org，找到他们最近的善意捐赠中心。
Belt
案例简介：Goodwill and the Ad Council have launched new public service advertisements (PSAs) that encourage donations to Goodwill by showing the direct link between the donation of used clothing and household items to job creation in local communities. Created pro bono by leading ad agency VML, the new English- and Spanish-language digital-focused PSA campaign metaphorically depicts the many jobs that can be found in donated objects. The imagery shows miniature figurines in action, performing a variety of skilled jobs, alongside life-size donated objects that can lead to job training and placement opportunities. All PSAs conclude with the tagline, “Donate Stuff. Create Jobs.” and direct audiences to visit Goodwill.org to find their nearest Goodwill donation center.
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