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你知道的越少
案例简介：在 McCann New York 的最新 “让我们结束这一切” 创意中，粘液先生回来了，试图欺骗人们相信普通感冒药和粘液一样好, 持续 12。这个想法始于一个事实: 70% 的人想要持久的缓解，但是他们坚持只缓解 4 小时的产品。最新的迭代让他出现在上下文相关的媒体上，围绕消费者的激情点进行创意设计。
你知道的越少
案例简介：In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points.
The Less You Know
案例简介：在 McCann New York 的最新 “让我们结束这一切” 创意中，粘液先生回来了，试图欺骗人们相信普通感冒药和粘液一样好, 持续 12。这个想法始于一个事实: 70% 的人想要持久的缓解，但是他们坚持只缓解 4 小时的产品。最新的迭代让他出现在上下文相关的媒体上，围绕消费者的激情点进行创意设计。
The Less You Know
案例简介：In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points.
你知道的越少
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The Less You Know
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