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不仅仅是一场游戏
案例简介：该广告展示了 EA SPORTS FIFA 如何将技能和想法融入足球和文化。从第一次在 FIFA 18 中表演 “el tornado” 动作的球员开始，他们上传它以供审查 FIFA 18 社区，在那里它收集来自世界各地影响者的牵引力, 当它在文化中反弹时，产生了无数的尝试和副产品。从比赛中到球场上和全球各地，安托万 · 格里兹曼，德尔 · 阿里, NBA 超级巨星詹姆斯 · 哈登在见证了比赛中第一次表演，然后在圣地亚哥 · 伯纳乌球场上被国际足联 18 号封面明星克里斯蒂亚诺 · 罗纳尔多表演后，给了我们他们对这一举动的看法。“El tornao” 随后被阿迪达斯和可口可乐等品牌收购，这些品牌开发了自己版本的 “el tornao” 内容，并激发了 Run the Jewels 创建自己定制的轨道; “刻薄的举止 (厄尔尼诺龙卷风混合)”。Dele 甚至展示了他自己的 “el tornao” 脸谱相机镜头。
不仅仅是一场游戏
案例简介：The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens.
More Than a Game
案例简介：该广告展示了 EA SPORTS FIFA 如何将技能和想法融入足球和文化。从第一次在 FIFA 18 中表演 “el tornado” 动作的球员开始，他们上传它以供审查 FIFA 18 社区，在那里它收集来自世界各地影响者的牵引力, 当它在文化中反弹时，产生了无数的尝试和副产品。从比赛中到球场上和全球各地，安托万 · 格里兹曼，德尔 · 阿里, NBA 超级巨星詹姆斯 · 哈登在见证了比赛中第一次表演，然后在圣地亚哥 · 伯纳乌球场上被国际足联 18 号封面明星克里斯蒂亚诺 · 罗纳尔多表演后，给了我们他们对这一举动的看法。“El tornao” 随后被阿迪达斯和可口可乐等品牌收购，这些品牌开发了自己版本的 “el tornao” 内容，并激发了 Run the Jewels 创建自己定制的轨道; “刻薄的举止 (厄尔尼诺龙卷风混合)”。Dele 甚至展示了他自己的 “el tornao” 脸谱相机镜头。
More Than a Game
案例简介：The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens.
不仅仅是一场游戏
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More Than a Game
暂无简介
基本信息
- 广告战役： #FIFA 18 Launch#
- 广告品牌： EA Sports FIFA18
- 发布日期： 2017-09-01
- 行业领域： 电器/办公 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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