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你是什么做的?
案例简介:执行 我们的愿望是通过创造一个高度的电影体验来提供最身临其境的体验。是一个由 168 部不同的互动电影制作的数字平台。他们每个人都在推动你做出决定,让你越来越深入到一个选择的迷宫中,有 42 million 种可能的路径,总共 100 天的沉浸式参与。你做出的每一个决定都有一个算法,分析了五个方面来揭示你的个性 (智慧暴力韧性勇敢耐力) 在仪式结束时,没有人有同样的游戏体验,也没有人有同样的个性特征 结果 瞄准铁杆玩家并让他们玩的策略是有效的。 “我们的游戏要推出游戏” 在 30 天内由 140 万访问者玩,30% 的重复 playHardcore 玩家成为了活动的大使,并在 facebook 10k 股票上分享了 30k 股票在推特上,超过 10% 的 Farcry4 官方网站流量来自我们的数字体验平台,在推出的第一周将 Farcry4 直接推向全球最畅销的 5 大视频游戏。 战略 为了推出 Farcry4 视频游戏,我们需要瞄准铁杆游戏玩家。铁杆玩家的关键见解非常简单: 他们只是想玩。这就是为什么为了在即将推出的 Farcry4 周围创造大量的意识,我们为他们提供了玩的可能性…… 但是对于我们创造的另一个游戏: 你是由什么组成的?一个独特的数字互动游戏,揭示你真正的玩家个性。每当玩家在我们的 4 个数字仪式中扮演一个角色时,他的行为都会通过一个算法来分析,该算法决定他在一系列极端情况下的反应。在每个仪式结束时,算法给他他的个性简介,并根据这个简介解锁独家内容。这些内容揭示了他将在 Farcry4 中找到什么,或者通过给他奖金或特殊物品来增强他的 Farcry4 体验。
你是什么做的?
案例简介:Execution Our will was to offer the most immersive experience possible by creating an highly cinematographic experienceWhat are you made of ? is a digital platform made with 168 different interactive films. Each of them is pushing you to make decisions that will take you deeper and deeper into a labyrinth of choices with 42 millions possible paths for a total of 100 days of immersive engagement. Every decision you take is profiled by an algorithm, five facets are analyzed to reveal your personality (wisdom violence toughness bravery endurance)Literraly at the end of the rites no one had the same game experience and no one had the same personality profile Outcome The strategy of targeting hardcore gamers and make them play was efficient."Our game to launch the game" was played by 1,4 million visitors in 30 days with 30% of repeat playHardcore gamers became the ambassadors of the campaign and shared it 30k shares on facebook 10k shares on twitter, filming themselves playing became a meme on YouTube More than 10% of Farcry4 official website traffic went from our digital experience platform pushing Farcry4 straight into the top 5 best selling video games worldwide in its first week of launch. Strategy For the launch of Farcry4 videogame we needed to target hardcore gamers.And the key insight with hardcore gamers is very straightforward : They just want to play.That’s why for creating massive awareness around the imminent launch of Farcry4 we offered them the possibility to play… but to another gameWe created : What are you made of ?A unique digital interactive game that reveals your real gamer personality.Each time a gamer plays one of our 4 digital rites of passage his actions are analyzed by an algorithm determining how he reacts in front of a bunch of extreme situations. At the end of each rites the algorithm gives him his personality profile and unlocks exclusive contents based on this profile.These contents are revealing what the he will find in Farcry4 or enhancing the Farcry4 experience by giving him bonuses or special items.
What Are You Made Of ?
案例简介:执行 我们的愿望是通过创造一个高度的电影体验来提供最身临其境的体验。是一个由 168 部不同的互动电影制作的数字平台。他们每个人都在推动你做出决定,让你越来越深入到一个选择的迷宫中,有 42 million 种可能的路径,总共 100 天的沉浸式参与。你做出的每一个决定都有一个算法,分析了五个方面来揭示你的个性 (智慧暴力韧性勇敢耐力) 在仪式结束时,没有人有同样的游戏体验,也没有人有同样的个性特征 结果 瞄准铁杆玩家并让他们玩的策略是有效的。 “我们的游戏要推出游戏” 在 30 天内由 140 万访问者玩,30% 的重复 playHardcore 玩家成为了活动的大使,并在 facebook 10k 股票上分享了 30k 股票在推特上,超过 10% 的 Farcry4 官方网站流量来自我们的数字体验平台,在推出的第一周将 Farcry4 直接推向全球最畅销的 5 大视频游戏。 战略 为了推出 Farcry4 视频游戏,我们需要瞄准铁杆游戏玩家。铁杆玩家的关键见解非常简单: 他们只是想玩。这就是为什么为了在即将推出的 Farcry4 周围创造大量的意识,我们为他们提供了玩的可能性…… 但是对于我们创造的另一个游戏: 你是由什么组成的?一个独特的数字互动游戏,揭示你真正的玩家个性。每当玩家在我们的 4 个数字仪式中扮演一个角色时,他的行为都会通过一个算法来分析,该算法决定他在一系列极端情况下的反应。在每个仪式结束时,算法给他他的个性简介,并根据这个简介解锁独家内容。这些内容揭示了他将在 Farcry4 中找到什么,或者通过给他奖金或特殊物品来增强他的 Farcry4 体验。
What Are You Made Of ?
案例简介:Execution Our will was to offer the most immersive experience possible by creating an highly cinematographic experienceWhat are you made of ? is a digital platform made with 168 different interactive films. Each of them is pushing you to make decisions that will take you deeper and deeper into a labyrinth of choices with 42 millions possible paths for a total of 100 days of immersive engagement. Every decision you take is profiled by an algorithm, five facets are analyzed to reveal your personality (wisdom violence toughness bravery endurance)Literraly at the end of the rites no one had the same game experience and no one had the same personality profile Outcome The strategy of targeting hardcore gamers and make them play was efficient."Our game to launch the game" was played by 1,4 million visitors in 30 days with 30% of repeat playHardcore gamers became the ambassadors of the campaign and shared it 30k shares on facebook 10k shares on twitter, filming themselves playing became a meme on YouTube More than 10% of Farcry4 official website traffic went from our digital experience platform pushing Farcry4 straight into the top 5 best selling video games worldwide in its first week of launch. Strategy For the launch of Farcry4 videogame we needed to target hardcore gamers.And the key insight with hardcore gamers is very straightforward : They just want to play.That’s why for creating massive awareness around the imminent launch of Farcry4 we offered them the possibility to play… but to another gameWe created : What are you made of ?A unique digital interactive game that reveals your real gamer personality.Each time a gamer plays one of our 4 digital rites of passage his actions are analyzed by an algorithm determining how he reacts in front of a bunch of extreme situations. At the end of each rites the algorithm gives him his personality profile and unlocks exclusive contents based on this profile.These contents are revealing what the he will find in Farcry4 or enhancing the Farcry4 experience by giving him bonuses or special items.
你是什么做的?
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What Are You Made Of ?
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