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ANTYfest
案例简介：人们缺少节日，节日也缺少人们乌拉尔音乐之夜 (Ural Music Night) 的组织者，这是一个巨大的俄罗斯节日，发起了一个国际项目，以支持全球节日运动，并吸引人们关注在大流行中遭受重创的行业。11个迷你套装-真实舞台及其周围环境的复制品，用于世界各地的11个节日-手工制作，以邀请和招待非常特别的观众-8 000只蚂蚁。真正的蚂蚁。这个想法是为了重现人群的精神，这是任何节日中不可替代的元素。幸运的是，小昆虫不必遵守社交距离的规则。该项目的网站 () 是一种地图和 “蚁巢”。你可以更多地了解世界各地的音乐节，也许，为明年的旅行计划安排一个新的必去活动!虽然今年音乐行业处于搁置状态，但音乐节期待与他们的歌迷保持联系。该网站提供了几种方法来做到这一点: 你可以观看由蚂蚁主演的11篇视频报道 (如果不是因为大流行，情况可能会怎样)，感受演出的氛围，购买节日的商品，捐钱让未来的节日成为可能。俄罗斯Voskhod为乌拉尔音乐之夜制作的数字广告，类别包括: 音乐、娱乐、休闲。
ANTYfest
案例简介：People are missing festivals, and festivals are missing people Organizers of Ural Music Night, a huge Russian festival, launched an international project to support the global festival movement and attract attention to the industry that has suffered a lot from the pandemic. 11 mini-sets — replicas of real stages and their surroundings, used at 11 festivals around the world — were hand-made to invite and entertain a very special audience — 8 000 ants. Actual ants. The idea was to recreate the spirit of a crowd, an irreplaceable element of any festival. The little insects — fortunately — don’t have to follow the rules of social distancing. The project's website ( ) is a kind of a map and “ant nest”. You can get to know more about music festivals all around the world and, maybe, pin a new must-visit event for planning your trips next year! While this year the music industry is on hold, festivals are looking forward to staying in touch with their fans. The website offers a few ways to do that: you can watch the 11 video reports starring ants (how it could have been if it wasn’t for the pandemic), feel the vibe of a gig, purchase the festivals’ merch, donate money to make future festivals possible. Digital advertisement created by Voskhod, Russia for Ural Music Night, within the categories: Music, Recreation, Leisure.
ANTYfest
案例简介：人们缺少节日，节日也缺少人们乌拉尔音乐之夜 (Ural Music Night) 的组织者，这是一个巨大的俄罗斯节日，发起了一个国际项目，以支持全球节日运动，并吸引人们关注在大流行中遭受重创的行业。11个迷你套装-真实舞台及其周围环境的复制品，用于世界各地的11个节日-手工制作，以邀请和招待非常特别的观众-8 000只蚂蚁。真正的蚂蚁。这个想法是为了重现人群的精神，这是任何节日中不可替代的元素。幸运的是，小昆虫不必遵守社交距离的规则。该项目的网站 () 是一种地图和 “蚁巢”。你可以更多地了解世界各地的音乐节，也许，为明年的旅行计划安排一个新的必去活动!虽然今年音乐行业处于搁置状态，但音乐节期待与他们的歌迷保持联系。该网站提供了几种方法来做到这一点: 你可以观看由蚂蚁主演的11篇视频报道 (如果不是因为大流行，情况可能会怎样)，感受演出的氛围，购买节日的商品，捐钱让未来的节日成为可能。俄罗斯Voskhod为乌拉尔音乐之夜制作的数字广告，类别包括: 音乐、娱乐、休闲。
ANTYfest
案例简介：People are missing festivals, and festivals are missing people Organizers of Ural Music Night, a huge Russian festival, launched an international project to support the global festival movement and attract attention to the industry that has suffered a lot from the pandemic. 11 mini-sets — replicas of real stages and their surroundings, used at 11 festivals around the world — were hand-made to invite and entertain a very special audience — 8 000 ants. Actual ants. The idea was to recreate the spirit of a crowd, an irreplaceable element of any festival. The little insects — fortunately — don’t have to follow the rules of social distancing. The project's website ( ) is a kind of a map and “ant nest”. You can get to know more about music festivals all around the world and, maybe, pin a new must-visit event for planning your trips next year! While this year the music industry is on hold, festivals are looking forward to staying in touch with their fans. The website offers a few ways to do that: you can watch the 11 video reports starring ants (how it could have been if it wasn’t for the pandemic), feel the vibe of a gig, purchase the festivals’ merch, donate money to make future festivals possible. Digital advertisement created by Voskhod, Russia for Ural Music Night, within the categories: Music, Recreation, Leisure.
ANTYfest
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ANTYfest
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基本信息
- 广告品牌： Ural Music Night
- 发布日期： 2020-09
- 行业领域： 互联网服务 , 文娱/内容 , 影音娱乐 , 商务服务
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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