本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
分享更好的星球!
案例简介：绿色和平组织和DDB布拉格决定在处理不当时使用一次性塑料包装来显示对自然的负面影响。我们想展示当人们不关心自己的行为时，大自然是如何遭受痛苦的。我们选择了互联网模因的格式来证明这一点。“如今，我们在互联网上花费了很多时间，每天都被大量的数字广告所淹没。我们想使用一种有趣的格式，但也传达了如此重要的信息，”DDB布拉格首席创意官Radouane Hadj Moussa解释说。模因系列出现在Facebook和Instagram上，并展示了现实生活中的例子，说明我们的人类垃圾如何使动物的生活条件变得困难。该活动的目的是从我们的行为开始，分享信息以改善环境。关于模因的行动号召邀请人们分享，因此有助于传播信息。“人们没有意识到他们每天创造的垃圾会发生什么。我们相信，这项运动将帮助人们开始考虑是否需要将购物放入塑料袋中，或者是否有必要将咖啡放入塑料外卖杯中。捷克共和国绿色和平组织的关键关系克里斯蒂娜·玛丽·库布科娃 (Kristina Marie Kubcova) 说，只需进行一些小的改变就可以帮助我们周围的自然。
分享更好的星球!
案例简介：Greenpeace and DDB Prague decided to show the negative effect on nature by using single-use plastic packaging when not disposed of properly. We want to show how nature suffers when people are not concerned about their behaviour. We chose the format of internet memes to demonstrate this. „Nowadays we spend so much time on the internet and we are swamped by a large amount of digital advertising every day. We wanted to use a format, which is fun but also communicates such an important message,“ explains the campaign idea Radouane Hadj Moussa, Chief Creative Officer DDB Prague. The Memes series appeared on Facebook and Instagram and showed real-life examples of how our human rubbish can make animal’s living conditions difficult. The objective of the campaign is to share the message to make the environment better, starting with our behaviour. The call to action on the memes invite people to share and therefore help to spread the message. „People don‘t realize what happens to the rubbish that they create every day. We believe that this campaign will help people start thinking about if they need to put their shopping into a plastic bag or if it's necessary to have their coffee in a plastic takeaway cup. It only takes small changes to help the nature around us, says Kristina Marie Kubcova, key relationships Greenpeace Czech Republic.
Share for better planet!
案例简介：绿色和平组织和DDB布拉格决定在处理不当时使用一次性塑料包装来显示对自然的负面影响。我们想展示当人们不关心自己的行为时，大自然是如何遭受痛苦的。我们选择了互联网模因的格式来证明这一点。“如今，我们在互联网上花费了很多时间，每天都被大量的数字广告所淹没。我们想使用一种有趣的格式，但也传达了如此重要的信息，”DDB布拉格首席创意官Radouane Hadj Moussa解释说。模因系列出现在Facebook和Instagram上，并展示了现实生活中的例子，说明我们的人类垃圾如何使动物的生活条件变得困难。该活动的目的是从我们的行为开始，分享信息以改善环境。关于模因的行动号召邀请人们分享，因此有助于传播信息。“人们没有意识到他们每天创造的垃圾会发生什么。我们相信，这项运动将帮助人们开始考虑是否需要将购物放入塑料袋中，或者是否有必要将咖啡放入塑料外卖杯中。捷克共和国绿色和平组织的关键关系克里斯蒂娜·玛丽·库布科娃 (Kristina Marie Kubcova) 说，只需进行一些小的改变就可以帮助我们周围的自然。
Share for better planet!
案例简介：Greenpeace and DDB Prague decided to show the negative effect on nature by using single-use plastic packaging when not disposed of properly. We want to show how nature suffers when people are not concerned about their behaviour. We chose the format of internet memes to demonstrate this. „Nowadays we spend so much time on the internet and we are swamped by a large amount of digital advertising every day. We wanted to use a format, which is fun but also communicates such an important message,“ explains the campaign idea Radouane Hadj Moussa, Chief Creative Officer DDB Prague. The Memes series appeared on Facebook and Instagram and showed real-life examples of how our human rubbish can make animal’s living conditions difficult. The objective of the campaign is to share the message to make the environment better, starting with our behaviour. The call to action on the memes invite people to share and therefore help to spread the message. „People don‘t realize what happens to the rubbish that they create every day. We believe that this campaign will help people start thinking about if they need to put their shopping into a plastic bag or if it's necessary to have their coffee in a plastic takeaway cup. It only takes small changes to help the nature around us, says Kristina Marie Kubcova, key relationships Greenpeace Czech Republic.
分享更好的星球!
暂无简介
Share for better planet!
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
