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# BetterWhenShared
案例简介:这个斋月在许多方面都不一样。尤其是那些远离家人不知疲倦地控制危机的护理人员。基里不辜负其天生慷慨的品牌理念,向所有前线的人分发有益健康的开斋餐。每个人都有衷心的感谢,不是来自品牌,而是来自阿联酋的母亲。通过社交媒体活动,我们鼓励妈妈们为护理人员分享他们的信息,然后将这些信息实时打印到个性化的Iftar盒子上,并发送到全国各地的医疗营地。分发了 2000 个盒子,每个盒子都有来自不同Kiri妈妈的信息,我们把每一顿开斋餐都变成了表达我们作为一个国家的感激之情的机会。阿拉伯联合酋长国Havas为Kiri制作的综合广告,类别包括: 糖果,小吃,公共利益,NGO。
# BetterWhenShared
案例简介:This Ramadan was different in many ways. Especially for the care workers who are away from their families working tirelessly to control the crisis. Living up to its brand philosophy of being Generous by Nature, Kiri distributed wholesome Iftar meals to all those at the front lines. Each with a heartfelt note of thanks, not from the brand, but from the mothers of UAE. Through a social media campaign, we encouraged mums to share their messages for the care workers, that were then printed onto personalized Iftar boxes in real-time and delivered to medical camps across the country. With 2000 boxes distributed, each with a message from a different Kiri mum, we turned every Iftar meal into an opportunity to express how grateful we are as a nation. Integrated advertisement created by Havas, United Arab Emirates for Kiri, within the categories: Confectionery, Snacks, Public Interest, NGO.
#BetterWhenShared
案例简介:这个斋月在许多方面都不一样。尤其是那些远离家人不知疲倦地控制危机的护理人员。基里不辜负其天生慷慨的品牌理念,向所有前线的人分发有益健康的开斋餐。每个人都有衷心的感谢,不是来自品牌,而是来自阿联酋的母亲。通过社交媒体活动,我们鼓励妈妈们为护理人员分享他们的信息,然后将这些信息实时打印到个性化的Iftar盒子上,并发送到全国各地的医疗营地。分发了 2000 个盒子,每个盒子都有来自不同Kiri妈妈的信息,我们把每一顿开斋餐都变成了表达我们作为一个国家的感激之情的机会。阿拉伯联合酋长国Havas为Kiri制作的综合广告,类别包括: 糖果,小吃,公共利益,NGO。
#BetterWhenShared
案例简介:This Ramadan was different in many ways. Especially for the care workers who are away from their families working tirelessly to control the crisis. Living up to its brand philosophy of being Generous by Nature, Kiri distributed wholesome Iftar meals to all those at the front lines. Each with a heartfelt note of thanks, not from the brand, but from the mothers of UAE. Through a social media campaign, we encouraged mums to share their messages for the care workers, that were then printed onto personalized Iftar boxes in real-time and delivered to medical camps across the country. With 2000 boxes distributed, each with a message from a different Kiri mum, we turned every Iftar meal into an opportunity to express how grateful we are as a nation. Integrated advertisement created by Havas, United Arab Emirates for Kiri, within the categories: Confectionery, Snacks, Public Interest, NGO.
# BetterWhenShared
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#BetterWhenShared
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