Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette is taking a fresh look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, we know there’s work to be done – together.“Gillette believes in the best in men,” said Gary Coombe, president, P&G Global Grooming. “By holding each other accountable, eliminating excuses for bad behavior, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come.”Today, Gillette is introducing a new marketing campaign and charitable program dedicated to celebrating the stories of men making a positive impact, and to inspire others in the process. The program-leading short film ,entitled We Believe, begins with a compilation of actions commonly associated with “toxic masculinity.” More importantly, it then showcases examples of how men can take actions large and small to create meaningful change for themselves, their loved ones, their peers and set the right example for the next generation of men. Because it’s only by challenging ourselves to do more that we get closer to our best.CreditsWorldwide Chief Creative Officer: John PatroulisDeputy Chief Creative Officer: Jeff StampExecutive Creative Director: Joe MongogniaGroup Creative Director: Asan AslamCreative Director: Patrick ConlonPlanning Director: Kristian HenschelEVP, Global Account Director: Brian WestonSVP, Global Account Director: Marie MassatVP, Global Account Director: Robert ChedidAccount Supervisor: Julie ResslerAccount Executive: Lindsay AuerbachProject Manager: Joey ScarilloExecutive Production: TownhouseVP, Executive Producer: Katy HillVP, Integrated Producer: Rondell WescottMusic Producer: Kurt SteinkeCasting Supervision: Nina PrattTalent Manager: Alice LambridesBusiness Manager: Suzanne VossProduction Company (location): somesuchDirector: Kim GherigDirector of Photography: Adam ArkapawExecutive Producer: Nicky BarnesLine Producer: Saul GermaineEditorial: Cosmo StreetEditors: Joshua Berger + Tom LindsayHead of Production: Anne LaiExecutive Producer: Maura WoodwardVFX, Picture Finishing, and Telecine: Moving Picture Company (MPC)VFX Supervisor: Thiago PortoColorist: Mark GethinCreative Director: Alvin CruzFlame Artists: Joey Deady + John Shafto2D Lead: Rob UferExecutive Producer: Matthew LorangerColor Executive Producer: Meghan LangVFX Producer: Aiste AkelaityteColor Producer: Rebecca BoorsmaSound Design: Heard CitySound Engineer: Keith ReynaudAsst Sound Engineer: Tom MorrisExecutive Producer: Gloria PitagorskyMusic: Future Perfect MusicComposer/Artist: John Connolly, Adam Hochstatter, Ben PachecoArranger: Victor MagroSong title: “Reach Out”Executive Producer: Maxwell Gosling